Essential operations & security
Account login, cart, checkout, fraud/abuse prevention and owner-console audit logs can use technical information such as IP address, browser/device information, timestamps and security events.
These records are not used to guess the identity of anonymous visitors.
Optional analytics
With analytics enabled, we assign this browser a random visitor ID and can record page views, product views, add-to-cart events, checkout starts, referrals and device/browser type.
If a visitor arrives from an advertising link, first-touch campaign parameters such as UTM values or Google Ads click identifiers (for example GCLID/GBRAID/WBRAID) can also be stored with that consented visitor session so we can measure whether advertising led to registration, promo claims, checkout or orders.
The random ID is linked to an account only after the visitor signs in, or to an order after the visitor provides their details during checkout.